Deadlane Privacy Policy

Effective date: 1 November 2026

Deadlane is provided by Emir Entertainment (“we”, “us”, or “our”). This policy explains how information is handled when you play Deadlane for Android or contact us about the game. Emir Entertainment is responsible for the processing described as ours in this policy.

Privacy contact: emirentst@gmail.com

Request deletion of Deadlane data

Email emirentst@gmail.com with the subject "Deadlane data deletion request". Tell Emir Entertainment which information you want deleted. If you previously contacted support, send the request from that same email address where possible. Do not send passwords or identity documents. We will ask for only the additional information needed to verify your request and locate the relevant records.

What we can delete: support emails and attachments we hold, and identifiable gameplay statistics under our control when we can locate the relevant Analytics records. Deadlane has no player account and does not collect your email in gameplay, so an email address alone cannot identify an Analytics record. We will explain any identification limits when responding. Turning off gameplay statistics resets the local Analytics identifier and stops future collection; it does not erase previously transmitted records.

Local game data: to remove saved progress, difficulty history and preferences, open Android Settings, select Apps, then Deadlane, then Storage, and choose Clear storage (wording varies by device). Device backups may retain a copy and can be managed separately in your backup settings.

Data kept and timing: we aim to respond within 30 days. Information required for legal obligations, security or resolving a dispute may be retained only as long as needed for that purpose; if an exception applies, we will explain the reason and applicable retention period in our response. There is no blanket automatic deletion within 90 days. Google's independently controlled advertising and consent records follow Google's retention rules and privacy controls; we cannot promise to delete all such records ourselves. You can use Android advertising privacy controls and the Google privacy links below to manage that data.

Information handled by the game

Local game data. Deadlane saves your difficulty adjustment history and preferences, including your choice about gameplay statistics, on your device. This allows the game to remember settings and adjust difficulty. There is no player account, sign-in, or developer-operated cloud save service. Android device backup settings may affect whether local app data is backed up or restored.

Gameplay statistics. Deadlane uses Google Analytics for Firebase to help us understand gameplay and improve balance. Where the law does not require your consent for this, gameplay statistics are on by default. Where consent is required (for example in the European Economic Area, the UK and Switzerland), they are sent only if you allow analytics in the consent form shown when the game starts. You can turn them off at any time with the “Share gameplay statistics” setting in the game, and your choice is remembered. When statistics are on, the game sends events for starting a run, dying, reviving, and earning an ad reward. These can include survival time, kills, and boosts collected. Google's Analytics SDK may also collect app-instance identifiers, device and app information, session and interaction events, and approximate location information. These statistics are associated with identifiers rather than a Deadlane account; they should not be treated as necessarily anonymous.

Advertising and consent data. Deadlane uses Google AdMob for rewarded video ads and Google's User Messaging Platform to manage applicable advertising choices. Google's advertising SDK can collect IP addresses (which can indicate approximate location), device or advertising identifiers, app and ad interactions, and diagnostic information. Google uses this information for advertising, measurement, and fraud prevention. Consent choices affect the ads and processing available. See Google's advertising SDK data disclosure.

Support messages. If you email us, we receive your email address and whatever information you include, such as a description of a problem or an optional screenshot. Please do not include passwords or unnecessary sensitive information.

The game does not ask for access to your contacts, camera, microphone, or precise GPS location. It does not require your real name, a payment card, or a social-media login.

Why information is used

We use local data to operate the game and remember your preferences; gameplay statistics to understand and improve gameplay; advertising information to provide and measure rewarded ads and prevent abuse; and support correspondence to answer requests and resolve problems. We may also use information where necessary to meet legal obligations or protect the security of the service.

Where applicable data-protection law requires a legal basis, we rely on consent for analytics and advertising processing that requires consent; legitimate interests in measuring and improving gameplay where consent is not required, which you can object to at any time by turning off “Share gameplay statistics”; providing the service you request for essential game functions; legitimate interests in responding to support requests and protecting the service, balanced against your rights; and legal obligations where applicable. Google's own processing is also explained in its privacy notices.

Rewarded ads and your choices

Watching an ad is optional. After dying, you can choose to complete a rewarded ad for one revive per run, clearing enemies and restoring armor while keeping your current squad and upgrades. You can instead start another run without watching an ad.

The game can contact Google's consent and advertising services and preload an ad before you choose to watch it, subject to the applicable consent flow. Choosing not to watch an ad does not necessarily prevent all advertising-related processing. The gameplay statistics switch controls Firebase Analytics collection; it does not switch off AdMob's separate advertising, measurement, or fraud-prevention processing.

You can change “Share gameplay statistics” in the game menu. Turning it off stops future Analytics collection and resets local Analytics data; it does not automatically erase information already transmitted to Google.

Where available, use “Privacy choices” in the game menu to review or change advertising consent. You can also use Android's advertising privacy controls to reset or delete your advertising ID, where supported. Withdrawing consent does not affect processing that lawfully occurred before withdrawal. Ad availability may change depending on your choices.

Who receives information

Google receives information through AdMob, the User Messaging Platform, and, when enabled, Analytics for Firebase. Google and its service providers handle this information under applicable service terms and privacy notices. Advertising partners involved in ad delivery may process information as described in the applicable consent message and Google's notices.

Support correspondence is handled through our Gmail address. We may disclose information if required by law, to respond to a lawful request, or where necessary to protect rights and safety. We do not operate a business selling player contact lists. Advertising disclosures may fall within broader legal definitions of sharing for targeted advertising, depending on the processing and jurisdiction; use the available privacy choices to manage that processing.

Read Google's Privacy Policy, how Google uses information from partner apps, and Firebase privacy information for additional details.

Retention and deletion

Local progress and preferences remain until replaced, cleared through Android's app-storage settings, or removed when the app is uninstalled, subject to device backups. Clearing app storage also removes your game settings and difficulty history.

Analytics information is retained according to the retention settings applicable to our Google Analytics property and Google's service rules; aggregated reports can have a different retention period from event-level records. Advertising and consent information is retained under Google's applicable policies and settings. See Google Analytics retention information and Google's retention explanation.

We keep support correspondence only as long as reasonably needed to handle the request, resolve related issues, and meet applicable legal requirements. You can email us to request deletion of information we hold. Because the game has no player account, we may need further information to locate a record and verify a request. Uninstalling the game does not automatically delete data already held by us or Google.

International processing and security

Google and email services may process information in countries other than where you live. Applicable safeguards for international transfers are described in their service terms and privacy notices. We use reasonable measures to protect information under our control. Google's Mobile Ads SDK encrypts its transmitted user data using TLS. No storage or transmission method can guarantee absolute security.

Your privacy rights

Depending on where you live, you may have rights to access, correct, delete, or receive a copy of your personal information; restrict or object to processing; withdraw consent; or opt out of certain advertising-related sharing. Contact emirentst@gmail.com to make a request. We will handle requests according to applicable law and may need to verify them. You may also have the right to complain to your local data-protection authority. You will not be denied ordinary gameplay for turning off optional gameplay statistics.

Children

Deadlane contains zombie combat and is not designed for young children. We do not knowingly seek personal information from children under 13, or under a higher applicable age where required. If you believe a child has provided personal information to us, contact emirentst@gmail.com so we can investigate and take appropriate action, including deletion where required.

Changes and contact

We may update this policy when the game or its data practices change. We will update the effective date and provide additional notice or request consent where required by law.

For questions or privacy requests, contact Emir Entertainment at emirentst@gmail.com.